Welcome to our Island of Misfit Toys. We are incredibly proud of the unique mix of professionals who have worked with companies like PwC, BcG, NASA, Mars, BMW, and sweetgreen as well as a neat selection of athletes, musicians, and artists. Diverse backgrounds and striving for excellence ensure the best results in every partnership we take.
We are a team of chefs, scientists, and creators who don’t believe in “impossible” and don’t care about how things “should” be done (or frankly whether or not they “can be”). We’re out to create brands and products that are delicious, nutritious, sustainable, profitable, and scalable.
Our definition of excellence: Experience + Execution. Our Insights & Strategy team is intrinsically linked with our Research & Development team to combine experience and execution into true excellence. Extraordinary expectations – We don’t believe in good enough.