the food people love
Has the Consumer Packaged Goods industry got it all wrong? Yep.
As it currently stands, many new products begin life as a marketing concept that is then tested for consumer appeal as a risk mitigation exercise. Only when sufficient assurance is provided by this pre-emptive marketing data does any work start in the kitchen.
Unsurprisingly, this results in a product that is a long way from the original idea:
it’s emotionless and, although technically stable, lacks all gastronomic principles. More profoundly though, this process also removes the passion and taste of a company’s talent so they no longer trust their own instincts, resulting in demotivated teams and squandered skill.
This is not the way forward.
CONFORMITY KILLS CREATIVITY
PROCESS DESICCATES PASSION
Nothing is more important than taste. We don’t believe in ‘impossible’ and don’t care about how things ‘should’ be done.
We want to change the way the world thinks about snacking by creating brands and products that are delicious, nutritious, sustainable, profitable and scalable ~ anything less is unacceptable.
This is all possible, and this is why we exist. Together, we can transform the face of the food and beverage industry through the application of traditional ingredients and state-of-the-art techniques, and in turn delight you and your customers to wonder ‘why was it ever done differently?’